Determining How Long Your Traffic Stays
How long your traffic stays on your website is an indication of how interesting you have made your website.
It is always good to check the number of visitors coming to your site and how long they have stayed. How do you check this? You will check this by your log files. This is done by your c-panel or a similar place depending on what your host has set up for you. Here you can view the different stats about your website.
They will show you:
* Monthly stats-how many visitors came to your site during one month. These will be divided into unique and general (repeat visitors).
* Weekly stats- how many visitors came in 1 week, again they will be divided into unique and general
* Daily stats
* Hourly stats
Most visited pages: These let you know how many visitors have come to certain pages during 1 month. This is where it gets interesting, as you will be able to tell which pages are attracting the most visitors.
The amount of time visitors have spent on your website: This is a good estimate of the quality of your site. Obviously the longer your visitors stay the more chances there are of them buying.
Once you know which pages are attracting visitors you can then work on getting all your pages sticky and compel surfers to visit them.
Google also tracks how long visitors are spending at your site. Again it is a quality check as far as they are concerned. When Googlebots bring information back to the Database about a website being visited and people are staying longer, they can naturally assume the standard of that website is high.
High standard and quality means Google customers (your visitors) are being serviced well and that makes Google happy. This will earn you a higher Page Rank.
Encourage a longer stay:
So we can naturally assume that the longer your visitors stay the better it is. Now how to encourage them to stay? Have you ever read a book that you just could not put down? Well you website must have that same effect on your visitors. They will not want to leave until they have devoured every word of your pre selling content. They should be in the mood to either sign up for your free newsletter and become your leads or go on to your sales page and buy your products or services.
Making them stay: Make your site an irresistible, sticky website that draws your visitor in and compels them to stay. Here are some ways:
* Interesting informative content
* Stories, anecdotes, and news about your industry* Quizzes relating to your industry-the answers will be found on one of your important pages
* Good user friendly navigation
* Humorous jokes, quotes and stories related to your industry-these are often shared among friends and associates (viral marketing).
So try some of these ways to make your visitor want to stay at your site. Use all the resources you have and write that good informative content to pre sell your visitors. Provide them good products and services and see your visitors convert to your loyal customers because you have made your website irresistible to them.
About the Author: Frank Herald. A webmaster and internet marketing specialist Search Engine Optimization Australia
08
Today’s feature article is:10 Killer Ways To Make Your Online Testimonials More Believable
http://marcandmartypetrizza.com/t/9970063/649011/211295582/2/1. PICTURES
Ask people if they would e-mail a picture with their
testimonial. If they don’t have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials more
credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.
3. ONLINE AUDIO
You could record people’s testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording’s by typing “real audio” at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn’t fake because
it will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining
to read.
6. HAND WRITTEN LETTERS
This is similar to the “electronic signature” tip. Scan
and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel
of realism.
7. RECORDINGS
You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it’s from and who it’s to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to ask
your current customers questions about your product
or service before they buy. Usually, they will trust
them more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording’s by typing “real video” at a search engine.
Quote of the Day:
“Knowledge is the food of the soul.” — Plato
Thank you for being a valued subscriber!
Sincerely,
Martha Petrizza
http://marcandmartypetrizza.com/t/9970064/649011/211295582/2/
P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://marcandmartypetrizza.com/t/9970063/649011/211295582/2/
Martha Petrizza
1012 Aquia Drive
Stafford
Virginia 22554
United States
Thursday, June 05, 2008
Google’s dominance in search leads to a dominance in coverage, but the drama surrounding Yahoo lately has thrust the number two ecommerce engine back into the public consciousness. First it was the nearly hostile takeover by Microsoft, which has yet to go away, and more recently the impending battle, a showdown slated for August 1, between Yahoo and activist investor/corporate raider Carl Icahn and his backdoor posse.
Even with the smoke far from clearing, Yahoo conducts business as usual—or perhaps arguably has been more aggressive because of it—by unveiling a swath of new partnerships with major media players and a new program called Yahoo! Circular. Powered by ShopLocal, Yahoo! Circular aims to apply the concept of Sunday newspaper ad inserts online, allowing for locally targeted coupons and sale advertisements across the Yahoo network.
This network, which now includes content and partnerships with Walmart.com, Havas Digital, major television networks NBC, CBS, and Fox, and 779 US newspapers as part of the company’s Newspaper Consortium, many of whom will be early adopters of Yahoo’s upcoming AMP! ad network, which the company claims will simplify the ad buying and selling process. As a result of all this wheeling and dealing, Yahoo claims a reach of over 90 percent of the US-based web audience.
| Turn clicks into customers with advanced targeting. Facebook Ads. |
Yahoo President Sue Decker complained in a conference keynote yesterday that all of the focus on Microsoft and the ensuing drama has taken attention away from the bold moves Yahoo is still making. We’d argue that seven announcements in one day will dilute the significance of those moves, too, but hey, it’s not our company.
So without further ado, here’s a roundup of what Yahoo’s been up to this week, which is a lot.
The Yahoo/Microsoft/Icahn Drama Intensifies
Though Microsoft balked at $37 per share, the new magic number could be $42, if Mr. Softy decides to swagger back to the negotiating table. That of course may depend on the success of Icahn’s corporate coup, which has raised hostilities to a palpable level. After raiding the board, Icahn (strongly) suggests Yahoo do away with its severance package proposal, a suggestion that earned him a strongly worded reply from chairman of the board Roy Bostock.
Yahoo Goes Announcement Crazy
Yesterday, Yahoo issued seven, count’em seven, press releases and one early this morning. The subjects ranged from Sue Decker’s outline of Yahoo’s advertising future, to several new partnerships, to the aforementioned letter from Bostock. Here is a summary of those announcements.
Wal-Mart Turns Smiley Face Toward Yahoo
Walmart.com will be one of the first participants in Yahoo’s forthcoming AMP ad network, allowing Yahoo to handle display and video advertising for the world’s largest retailer.
Yahoo Unveils Circular Logic
ShopLocal will convert local print ads into Web ads for Yahoo, pushing out local deals toward 140 million monthly US visitors. For local vendors and national vendors, this could be huge.
CBS Has Its Eye On Yahoo
The CBS Audience Network joined up with Yahoo to distribute programming across Yahoo’s network. Combined with other partners like Fox and NBC, that gives Yahoo a reach of 92% of the US-based market.
About the Author:
Jason Lee Miller is a WebProNews editor and writer covering business and technology.
Using Social Media To Drive Traffic
SMO, or Social Media Optimization, helps build website traffic by using social media based websites. The dawning of web 2.0 has seen many different social media websites crop up in an equally large number of different guises. Content sharing, social bookmarking, and collaborative websites form the basis of this initiative and it is these types of website that you need to use in order to leverage the power of the social web.
SMO As Guerrilla Marketing
The nature of Social Media Optimization is such that it could be considered form of guerrilla marketing. Website owners and blog owners have the choice of either investing money or their own skills and time in order to generate traffic from social sites. As long as your efforts are directed appropriately, the more work you put in the more reward you will reap.
SMO As A Link Building Technique
Social optimization also has a happy side effect - it helps to build your link profile so you will usually gain search engine traffic in the long term. Becoming a part of an online community is essential to your social optimization and this, in turn, will naturally provide links to your website. The links will usually be from relevant pages based on a similar topic to that of your own page. The more popular social sites are also given a lot of weight by certain search engines.
Optimize Your Existing Site
Create genuinely interesting, intriguing, or informative pages. Includes images, links, video, and collaborative tools so that visitors really get involved when they do visit your site. SMO is basically digital word-of-mouth and if your website doesn’t offer some kind of appealing experience to your visitors, then it simply won’t attract the positive word-of-mouth that you want.
Add new pages, if necessary, so that you can include more information. However, don’t just add pages for the sake of it - ensure that each page really does have something unique to offer. A website still needs to be well structured.
Get A Blog
Add a blog. Every website has potential blog posts in it so find yours and start blogging regularly. Blog posts tend to attract links from other blog posts and those in turn will spread the word of your website. The more popular your blog becomes, the more value it is perceived to offer and the more visitors you will continue to get.
Be active in those blogs that are within your industry and use your link where permitted and relevant. Don’t spam because that will lose you more friends than it will make but if you offer relevant information and a forum or blog allows you to link to it, then offer an insightful comment and provide a link.
Be Active
Being active is a vital part to your whole SMO campaign. Simply registering with social bookmarking sites and content sharing sites is not enough. You need to be involved, post regularly, and generally become a part of the community. If you don’t have the time or the inclination to do this then find somebody else to do it instead.
Some Social Sites To Join
You really do reap what you sow in terms of SMO. Determine the sites that are most suitable to your website, join them, and become an active member. Choose some broad topic sites as well as some that are specific to those interested in the industry in which you operate or topic that you cover. Look at social news submission sites, content sharing sites, bookmarking, and networking sites and try to get a broad coverage of all of them. Here are just a few of the sites you should seriously consider using:
Social News/Media Sharing Websites
* Reddit - Reddit is a very popular social news website that boasts a lot of subscribers and covers a wide range of topics.
* Digg - Initially, Digg was reserved to technology and related topics but is now a broad topic news site that again has a lot of subscribers and regular readers.
* Newsvine - Not as popular as the two above but offering a slightly more formal tone to its content. Again, a good range of topics are covered.
Social Networking Sites
* MySpace - It may be largely riddled with spam but there are still too many genuine users for you to ignore MySpace. You don’t have to be an unsigned band to take advantage either.
* Facebook - Has caused quite a stir and offers users the chance to create and distribute their own applications as well as content. Another very popular site. * LinkedIn - LinkedIn is a social networking site dedicated to professionals and businesses. It can really help to build a huge network of partners, customers, and other useful contacts in a business network.
Social Bookmarking Websites
* del.icio.us - Register, store bookmarks that you find useful, and include a bookmark to your own website and use a public profile.
* Stumble Upon - Same again. Alternatively you can add a Stumble icon to each of your pages, blog posts, and other media and let your readers do the walking for you.
Buttons For Your Pages
Many social websites offer a button that your readers or visitors can use to automatically add a page. Bookmarking and content sharing sites, in particular, have these buttons and if you’ve ever read a website or an article site then you will have seen the Digg This and Stumble buttons at the bottom of each entry. Users registered with these sites can click the button and quickly add your page. The most popular websites are usually displayed on the high traffic home pages delivering yet more visitors to your site.
Offering Quality
The Social Internet has opened up a whole new avenue for promoting your business, but it needs to be done properly and carefully. Simply tagging, bookmarking, and sharing every page you have regardless of its quality will not bring you the desired results. You may find that it does you more harm than good in the long run.
About the Author: WebWiseWords is a web content writer offering appealing and professional web content. Whether you are looking to implement an SEO or SMO campaign, or you want to improve your visitor’s experience while on your website WebWiseWords can create the content you need.
